Clif Bar Celebrates 20 Years of Organic Nutrition

Gary Panforte celebrates with Clif Bar honoring 20 years of organic nutrition.
In celebration of the company’s 20th anniversary,  Clif Bar  Company Founder and Co-CEO Gary Erickson created GARYs  PANFORTE, a limited-edition CLIF? Bar full of fruits, nuts and spices  that was inspired by his early cycling adventures over Northern Italy’s  Passo di Gàvia. (Watch Erickson tell the story behind GARY’s PANFORTE at  /adventures).
CLIF  Bar, the original energy bar made with organic ingredients, was also  born on a bike – in 1990 during a 175-mile ride in Northern California  on which Erickson had “the epiphany” that he could make a better tasting  energy bar. Two years later the first CLIF Bars hit the market and Clif  Bar  Company was off and running.
Now,  20 years later, Erickson wanted to create GARYs PANFORTE, embodying  the flavors of a traditional Italian Panforte, which is full of fruits,  nuts, spices and citrus notes, and has been a staple in Italy for  hundreds of years. The bar delights taste buds with a flavorful blend of  23 ingredients, including many new to CLIF Bar but typical in Italian  Panforte, including crunchy hazelnuts and pistachios, sweet figs and  pears, citrus peel and hints of cinnamon, ginger and coriander.